DNA privacy
Your DNA information is handled with care and clarity.
HerCode uses selected nutrient-related genetic information to create your personalised nutrition report. This page explains what information is used, why it is used, and how privacy is built into the HerCode experience.
- Sensitive data
- Purpose-limited use
- Private portal
- Clear customer control
Privacy principles
Built around trustDNA is not ordinary data.
Your DNA information can feel deeply personal. HerCode is built around a simple principle: use only what is needed to create your report, explain why it is used, and keep the experience clear.
Used for your report
Your selected nutrient-related markers are used to generate DNA-informed nutrition guidance.
Presented in plain English
Your report focuses on nutrient priorities, rationale and next steps rather than overwhelming raw data.
Delivered privately
Your report is delivered through a private digital portal, designed to keep your results in one place.
What data is used
HerCode only needs selected information to create your personalised report.
Your HerCode experience involves a small number of data types. Some help us send your kit and manage your account. Some help us link your sample to your report. Some help create your DNA-informed nutrition guidance.
Account and contact details
Information such as your name, email address, delivery details and order information may be used to manage your purchase, send your kit and provide customer support.
Kit and sample information
Your kit ID, sample ID and related processing information help connect your returned sample to the correct customer record and report workflow.
Nutrient-related DNA markers
HerCode focuses on selected genetic markers relevant to nutrient guidance, rather than using your DNA for unrelated analysis or broad genetic profiling.
Report outputs
Your processed results are translated into nutrient priorities, rationale, food guidance, safety-aware notes and practical next steps in your private portal.
What HerCode is designed not to do.
HerCode is a nutrition guidance product. It is not designed to analyse your DNA for unrelated purposes or make claims beyond selected nutrient-related guidance.
- Not designed to test for ancestry or family relationships.
- Not designed to diagnose diseases or fertility issues.
- Not designed to predict pregnancy outcomes.
- Not designed to provide unrelated trait or lifestyle predictions.
Why this matters
Clear data boundaries help you understand what your DNA information is used for, and what it is not used for.
Full policy detail
This page explains the privacy principles behind HerCode in plain English. For complete terms, please read our full Privacy Policy and customer terms.
How data is used
Your information is used to create and deliver your HerCode report.
The core purpose of HerCode is to turn selected nutrient-related DNA information into a personalised nutrition report. Your information is used for clear purposes connected to your order, sample processing, report delivery and customer support.
DNA information is treated differently from ordinary customer information. The HerCode journey explains what your information is used for and where the limits are.
Use pathway
Order → sample → reportManaging your order and kit
Your contact, delivery and order details help us process your purchase, send your kit and provide customer support.
Linking your sample to your report
Kit and sample identifiers help connect your returned sample to the right customer record and report workflow.
Processing selected nutrient-related markers
Your selected genetic markers are processed for nutrient-related interpretation, not unrelated genetic analysis.
Generating your private report
Your processed result is translated into nutrient priorities, rationale, food guidance and safety-aware next steps.
Limited to the HerCode experience.
HerCode is designed around nutrient-related reporting. Your DNA information is not used for unrelated advertising, ancestry profiling, family relationship testing or unrelated trait predictions.
Customer control
Clear choicesUnderstand what is collected
You can see what information is collected, why it is needed and how it supports your HerCode report.
Ask questions
You can contact Nature’s Code if you have questions about your DNA information, your report or how your data is handled.
Access your report
Your report is delivered through your private digital portal, so your processed results and guidance are kept in one place.
Request support
Our support route can help with your order, kit registration, report access and privacy questions.
Your rights and choices
The full Privacy Policy explains your rights in more detail, including how to contact us about access, correction, deletion or other privacy requests where applicable.
Your choices
Privacy should feel understandable, not hidden in the small print.
DNA privacy works best when you understand what is happening at each stage. HerCode explains how your information supports your report, how to ask questions and where to find the full policy details.
Because DNA information is sensitive, customers should not have to guess how it is being used. The HerCode experience is designed to explain the purpose, limits and support routes clearly.
Data safeguards
DNA privacy depends on clear safeguards, not just good intentions.
HerCode is supported by privacy, security and operational safeguards that limit access, keep data linked to its purpose and make sure service providers only use information for agreed services.
From order and kit registration through sample processing and report delivery, each step has controls around access, purpose and handling.
Safeguard areas
Controlled handlingLimited access
Access to customer information is limited to people and systems that need it to provide the HerCode service.
Purpose controls
DNA information is used for explained purposes such as sample processing, report generation and support.
Private delivery
Your processed report is delivered through a private digital portal rather than shared through open or public channels.
Careful partner handling
Where trusted service providers are involved, they process information only for the service they are providing.
Who may be involved
Delivering HerCode may involve selected partners such as laboratory processing providers, technology providers, fulfilment services and customer support systems. The full Privacy Policy describes these roles in more detail.
Retention pathway
Kept only where neededOrder and account records
Order, payment, fulfilment and customer support records are retained where needed for service, accounting, legal or support purposes.
Sample and lab information
Sample handling, storage and disposal are managed according to the lab process, customer consent wording and service terms.
DNA result and report data
Processed results and report outputs are retained where needed so you can access your report through the private digital portal.
Deletion and restriction requests
Privacy requests are handled through a clear support process, with any limits explained in the full Privacy Policy.
Retention periods are explained in the full Privacy Policy.
The Privacy Policy explains how long different types of information are retained, when data may be deleted, and where records need to be kept for legal, accounting, safety or service reasons.
Retention and deletion
Sensitive information is not kept for longer than needed.
Different types of information are kept for different reasons and time periods. A clear retention approach explains what is kept, why it is kept, and how customers can ask questions about their data.
Information used to deliver your kit, process your sample, generate your report and support your account is retained according to its role in the HerCode service.
DNA privacy FAQs
Clear answers about how your DNA information is handled.
DNA privacy can feel complex. These answers explain the basics in plain English, including what HerCode uses, what it does not do, and where to find the full policy details.
This page is a plain-English explainer.
The full Privacy Policy contains the detailed legal terms, including the complete explanation of how personal information is collected, used, retained and protected.
Is DNA information sensitive data?
Yes. Genetic information can be sensitive personal data and is handled with extra care. HerCode is built around clear purpose, limited use and private report delivery.
What is my DNA information used for?
HerCode uses selected nutrient-related genetic markers to create your personalised nutrition report. Your information may also be used to manage your order, process your sample, deliver your report and provide customer support.
Does HerCode use my DNA for ancestry or family testing?
No. HerCode is not designed for ancestry analysis, family relationship testing, broad trait prediction or unrelated genetic profiling.
Will I see raw genetic data?
HerCode is designed to focus on clear nutrient guidance rather than overwhelming raw data. Your report translates selected nutrient-related markers into priorities, rationale and next steps.
Who may process my information?
Delivering HerCode may involve selected providers such as laboratory processing partners, technology systems, fulfilment providers and customer support tools. The full Privacy Policy describes these roles in more detail.
How long is my data kept?
Different types of information may be kept for different periods. For example, order records, report access data and sample-related information may have different retention needs. The full Privacy Policy explains the relevant retention periods.
Can I ask for my data to be deleted?
You can contact Nature’s Code about privacy requests, including deletion requests where applicable. Some information may need to be retained for legal, accounting, safety or service reasons, which are explained in the full Privacy Policy.
Where can I ask a privacy question?
Use the contact page to ask questions about your order, report access or privacy. The full Privacy Policy also provides the relevant privacy contact information.
Privacy-led by design
A clearer report experience starts with clear privacy expectations.
HerCode uses selected nutrient-related DNA information for a clear purpose: creating and delivering your personalised nutrition report. This page explains the principles, while the full Privacy Policy provides the detailed legal terms.
Need help?
Support availableQuestions about your DNA information?
The Nature’s Code team can help with questions about your order, kit registration, report access or where to find privacy information.
- Read the full Privacy Policy for detailed terms.
- Use the contact page for order, report or privacy questions.
- Review the How it works page to understand the HerCode journey.
This page is a plain-English privacy explainer. Please read it alongside the full Privacy Policy and customer terms.